Carlos Lunetta

Class of 2005

Background
Brazilian, born in 1977. Attended Social Communications undergraduate program at University of S?o Paulo, from 1995 to 2000; followed the path of art direction and design during the program. Developed, as a degree project, a motion design education cd-rom.

Working with design since 1996, in small ad agencies and studios in S?o Paulo; worked at Saatchi&Saatchi and Ag?ncia Click as interactive art director. Worked as a "one man interactive ad agency" for AOL during 2002/03. Moved to Boston in order to attend MassArt.

Interests
New Media Aesthetics
What's good? What's not? What generates a response from the user/viewer? What are the standards of new media beauty? Studied for centuries, aesthetics face a new language. How does the traditional visual sense react to new forms and possibilities?

Motion Design Literacy
The meaning of form, motion, interaction, the sound. Its language, its narrative aspect. The transition of tradicional visual literacy studies to time based and user based mediums is still a unexplored territory.

Math generated design
Math underlines all existence; There's an abstract mathematical reality surrounding us, surrounding our own matter. If we are math, the study of a code generated, algorithm driven design is the ultimate humanist design. Can a machine visualize our very deep being language better than our bare hands?

Inspirational links
www.lobo.cx
www.d-kitchen.com
www.desinginmotion.com
www.designinteract.com
www.linkdup.com

Selected Work from the DMI Archive:

Locality of Time

Location of time is a conceptual project that explores the idea of time spatiality; how do we conceive spatial qualities to time and how these qualities express themselves through geometry. The project approaches time as being a cyclic...

NewLibrary

NewLibrary is a proposal for an interactive system that contains all books ever written, with full content. The challenges were to maintain the book physicality, and to develop a system where all possible information could be accessed easily only...

Ms Mildgreen

Ms. Mildgreen is a multi-sensory multimedia installation. It tells a tale of love between a color and a sound; the project was born from a simple soundtrack, and evolved to a photograph show, a multimedia performance....

Dream 14

Dream 14 is an interactive adaptation of Alan Lightman's "Einstein's Dreams"; one of the chapters describe a place where the time flow depends on the person distance to the center of a city. The project is designed to be...

Related: 2003 | Lunetta, Carlos

Unbelievable Cat Organ

The Amazing Cat Organ is a project about generating the same kind of response from completely different inputs; how to duplicate the feelings that a location in Boston creates using a multimedia application? Senseless and humorous at first, the...

Related: 2003 | Lunetta, Carlos

All I Know About Baseball

"All I know about baseball" is a comedy short on the cultural differences and on the experience of having English as a second language. The project aimed on a montage exercise, showing how images and text create meaning by...